Exciting news, beauties! NEWHITE- master of effortless impact- is sending their newest collection ‘wave’ to the showroom this Spring!

The new collection focuses on merging timeless beauty with contemporary power by celebrating opulent fabrics, classic silhouettes, and bold, empowering shapes. Designed for the bride who radiates confidence, poise, and enduring grace, our 10th collection is a true masterpiece of timeless modern bridal.

| 1 0 % O F F a l l w e e k l o n g |

collection // 3k-6k

Booking by phone- give us a call // 612.361.7175

Known for their clean lines and edgy minimalism, The White Room is excited to welcome to the showroom–for the first time ever–JAN SI STUDIOS //

The A.V.O. 2022 collection is a curation of handcrafted gowns, tailored suiting and customizable separates incorporating Italian textiles, natural blends, and bespoke fabrics from iconic British wool supplier, AW Hainsworth //

The whole concept allows brides to mix and match as freely, and as creatively, as they like for a unique look that will still stand will test of time //

// We will be offering | 1 0 % O F F | any Jan Si piece during this event //

Call to book | 612.361.7175 |

The L A W bridal was created to provide a range of gowns that cater to women with a clear and individual sense of style. Their pieces are minimalism at it’s F I N E S T //

The White Room is SO excited to be among the first to host the new 2024 collection- full of minimalist silhouettes with exceptional details that are modern, polished, and cool.  

FEATURING // Gowns, Blazers, and Separates all made from the designer’s uniquely L U X U R I O US fabrics and textiles.

// We will be offering | 1 0 % O F F | any The LAW piece during this event //

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details 

We cannot WAIT to have Flora’s 2024 collection in the showroom! Featuring high glamour made with beautiful silk blends, lace detailing, and the perfect amount of sparkle, ‘Amour Sincere’ is the perfect coalesce of luxury and effortlessness.

// We will be offering | 1 0 % O F F | all styles by Flora during this event!

// 

Call to book // (612) 361-7175

The latest AG trunk show will feature her brand new 2024 collection, B I R D I E //

This collection introduces fabrications and details that feel nostalgic yet fresh, with a perfect balance of romantic draping and ethereal textures. Designed with layering in mind, Birdie offers brides the opportunity to create a variety of distinctive looks with ease. Featuring silk, organza, and delicate chantilly lace, a tone of relaxed elegance is paired with playful details throughout the collection.

Trust us- these gowns are the perfect marriage of traditional bride and modern muse //

| 1 0 % OFF |

collection // $2,500-8k

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details

The White Room is thrilled to welcome–for the first time ever–Jesus Peiro to the showroom //

Jesus Peiro is for the modern and romantic bride who has a passion for unique silhouettes and architectural details //

The sophistication of the line, the sumptuous interplay of volume and texture, the superb attention to detail, and an elegant and refined style all make up the identity of Jesus Peiro //

Jesus Peiro will be offering complimentary made to measure gowns this weekend- beauties, you do not want to miss this!

Call 612.361.7175 to book //

We cannot WAIT to have Varca Bridal’s brand new collection, ‘New Renaissance,’ in the showroom! Featuring luxe texture, dreamy ballgowns, and built in party looks–this collection is her most dramatic yet //

We will be offering 10% O F F your Varca Bridal purchase during the weekend, AND Sarah Varca herself will be in the showroom August 25th and 26th to help you customize your perfect look (insert happy dance, here.) 

Sarah prides herself on a body positive brand and designs for the bride who wants her wedding look to have P E R S O N A L I T Y // after all, your wedding is a party!

Call to book // (612) 361-7175

For the first time e v e r, The White Room is elated to welcome Savannah Miller to our showroom //

Incorporating both directional and timeless designs, Savannah Miller believes in celebrating elegance and individuality through thoughtful and unique designs that work for real women, who treasure taste and the value of quality.

For the bride who wants to feel both ethereal and sexy, her 2024 collection, ‘Into My Arms,’ depicts both elegance and freedom through luxurious silks and structural silhouettes //

10% off any Savannah Miller gown this weekend- beauties, you do not want to miss this!

Call 612.361.7175 to book //

For the first time E V E R we are welcoming Prea James into our showroom //

Prea James is for the relaxed, modern bride who has a passion for unique fabrics and effortless silhouettes //

10% off any Prea James gown this weekend- beauties, you do not want to miss this!

Call 612.361.7175 to book //

R O B E S | D E | M A R I E E

We are SO EXCITED to host a trunk show with the brand new Laure de Sagazan 2023 collection // her designs are subtle yet breathtaking, featuring romantic french laces and the most sumptuous silks, all designed and made to perfection in Paris (can it get more ROMANTIC than that?!)

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Fitting rooms reserved by appointment //

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details

We are so excited to be hosting Rime Arodaky’s ‘1995’ Trunk Show, bringing the collection to the brides of Minnesota for the very first time //

Rime Arodaky creates a new wave of bridal gowns inspired by nature, travel, modern femininity, combining 80’s and 90’s silhouettes with a contemporary edge. Rime uses all vegan materials and incorporates recycled and sustainable practices into her fashion forward thinking. These pieces are guaranteed to make a huge statement while remaining comfortable and effortlessly cool.

1 0 % O F F while they’re here, you definitely don’t want to miss this.

Call 612.361.7175 // This trunk show will book fast, beauties. Be sure to secure your appointment today!

We are beyond excited to be welcoming Z O E R O W Y N into our showroom for two weekends o n l y //

Designed in Denmark, these pieces are created for the bride who wants her minimalistic look to have elements of whimsy and sensuality. These gowns truly prove that S O P H I S T I C A T I O N doesn’t have to feel so s e r i o u s , and that there is timeless elegance in representing your personal style on your day //

10 % O F F // call to book (612) 361-7175

We have admired the effortlessly cool BON BRIDÉ label from afar for much too long- it is F I N A L L Y time to host these beauties in our showroom! //

BON BRIDÉ creates understated yet striking looks for women who dress for t h e m s e l v e s .

With feminist principles at its core, BON BRIDÉ does things differently, breaking the norms of the typical wedding. The pieces are ultra chic, buildable, and many beg to be worn again- making them inherently s u s t a i n a b l e //

This London based line offers alternative, flexible pieces for the modern woman who does not need to be ‘timeless’, and who wants to embrace the moment N O W //

10 % O F F | C A L L T O B O O K

612.361.7175

We are so excited to have the beautiful R I T U A L U N I O N S collection in our showroom for the first time E V E R , and to be the very f i r s t stop for the trunk show of the n e w e s t c o l l e c t i o n //

Designer Karin comes from a background of working for Marchesa and works with couture processing techniques that she learned in Paris and New York. The dresses are incredibly light and comfortable to wear. Countless hours of loving handwork and high-quality fabrics such as lace, embroidered beading, and silk go into each piece //

The collection features everything from jumpsuits, blazers, corsets, and casual two-pieces with sheer detailing, delicate lace appliqué, sophisticated draping, and playful use of texture. Ritual Unions reinvents bridal fashion for the bride who is hoping to celebrate her unique spirit //

If you want to embrace the romantic and showcase the couture, you don’t want to miss this event //

collection // 3k-10k

| 10% O F F | all trunk show long // C A L L T O D A Y ( 6 1 2 ) 3 6 1 - 7 1 7 5

G E O R G I A Y O U N G ‘s brand new collection is the perfect marriage between modern edge and romantic couture and we simply cannot wait to have these pieces in the showroom!

The Georgia Young label was created for the bride that didn’t want to look like a ‘regular bride’, but who wants to feel the romance of wearing a wedding dress. With the use of strong lines, geometric shapes, clean fabrics and contemporary vibes, these gowns are the perfect piece for the modern bride.

| 1 0 % O F F | 

The full collection is only available during this week // be sure to book your appointment today to see these magical gowns in person

| price range $4,000- $6,000 |

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details 

We are beyond excited to host the brand new collection from Sophie et Voilá //

This haute couture collection focuses on the modern woman who wants to portray simplicity and elegance on her wedding day//

These gowns are inspired by A R C H I T E C T U R E and made exclusively for the bride who is looking for something uniquely timeless//

Perfect for the minimalist, a Sophie et Voilá gown embraces both the avant-garde and the romantic//


These beauties will O N L Y be here this week, the Sophie et Voilá design team will be in the showroom, and we are offering 10% off all weekend long!
You won't want to miss this.

Beauties! We are SO excited to be hosting K Y H A (formerly One Day) in our showroom for the very first time!

Tired of tulle and ball gowns, Kyha's vision was to create collections that pushed the boundaries of bridal design and embodied her own modern aesthetic: sleek minimalism, innovatory detailing and flawless execution.

Designed and established in Melbourne, Australia, KYHA blurred the lines between fashion and bridal to create show stopping moments on the red carpet or down the aisle. For brides seeking to defy the expected and express their individuality, KYHA and Chosen by KYHA remain the fashion forward choice.

10% off these gorgeous designs during the entire Trunk Show.

Be sure to make your appointment before these limited appointments are gone!

Call 612.361.7175 or e-mail hello@thewhiteroommpls.com for more details

C A L L I N G A L L M O D E R N M I N I M A L I S T S //

The White Room is so excited to host brand new pieces from A La Robe the weekend of April 29th! /

A La Robe features silk bias cut gowns with low backs, luxe drape, and slinky silhouettes. /

Whether you are a Caroline Bessette Kennedy, or a Jennifer Lawrence- A La Robe is perfect for an effortlessly buildable look. /

10% off any A La Robe gown this weekend only! //


Call 612.361.7175 for details.

Simone Martin // Accessories influenced by the soft hues of the pacific northwest coastline, with attention to a monochromatic aesthetic, we choose to defy the traditional ideas of ceremonial wear.

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Jane Rhyan // Veil designs featuring c o l o r and unique textures for the classic beauties, the drama queens, and the fashionistas that yearn to breathe new life in the word ‘b e s p o k e’.

All of their veils, headpieces and jewelry are handmade-to-order in their Vancouver and Okanagan Studios, and use unique dye lots, precious metals, gemstones and European laces. They create heirloom pieces meant to withstand the test of time, and be passed down through generations. Everything we make is a true labour of love.

In the showroom for a limited time… you' don’t want to miss it.

| S H O W S T O P P E R S | 

We are so excited to be showing Alon Livné’s N E W E S T collection for a limited time //

Featuring intricate hand beading, sheer detailing, and avant-garde ruffling- Alon Livné is always one step ahead of the bridal fashion trends //

If you are on the hunt for some serious jawdroppers, LOOK NO FURTHER. 

| 1 0 % | O F F | all weekend long |

| gowns ranging from $4,000-$9,000 |

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details 

We are just T O O | E X C I T E D for this event // 

DAN JONES LABEL is an effortless fusion of luxe fabrics, shape defining silhouettes and exquisite craftsmanship. His pieces are perfect for the bride who would rather be chic than stuffy on her wedding day //

We are so excited to be featuring his B R A N D / N E W collection and to offer 1 0 % O F F every Dna Jones piece all weekend long //

Call 612.361.7175 // e-mail hello@thewhiteroommpls.com for details! You do NOT want to miss this weekend.

Timeless and elegant for the modern day bride, Edwina Arya’s new collection features minimal and romantic gowns in a variety of silhouettes.

Edwina Arya is a vegan designer- a rarity in the world of bridal! As a brand, they are committed to never using skins, furs, or leathers. They also vow to plant a tree in honor of each couple that wears an EA gown.

In the shop for a limited time, be sure to check them out!

The list of the Pronovias that will be discontinued are IN // and while we have to say G O O D B Y E to some of our favorite styles, you get to say H E L L O to these gorgeous gowns at a fraction of the price //

THAT’S RIGHT. We will be selling floor samples from the following lines //

-Atelier Pronovias

-Pronovias

-La Sposa

-San Patrick

You do NOT want to miss your last chance to score these Barcelona beauties //

Walk-ins welcome, appointments preferred // www.thewhiteroommpls.com/appointments

Our favorite Americana designer is sending back all of her brand new creations to our showroom and we cannot wait!

Chantel Lauren is for the wild at heart and the romantic spirit. Her gowns are organic and artistic, featuring hand painted skirts in customizable colors. From fringe detailing to bell sleeves, these gowns will bring out your inner country rocker!

All of her pieces are 1 0 % O F F all weekend long, beauties.

The White Room is so excited to feature Lola Varma for the first time ever!

This fashion forward Australian brand is for the tailored fashionista who feels most confident in slinky silk or sophisticated separates.

The Lola Varma bride is looking for an | E F F OR T L E S S | elegance on her wedding day.

We are offering 1 0 % O F F these beauties all weekend long!

The fun-loving local ladies of linyage are at it again with a brand new collection!

"... linyage is a design house focused on creating one-of-a-kind, vintage inspired bridal dresses, lingerie, lace toppers and beyond.  linyage dresses are born out of a love for hand-crafted work, an appreciation for charming details, and a fondness for the character inherent to vintage lace.  Like the name suggests, linyage is about drawing a connection between roots and growth...leaving you with a full heart and an heirloom to leave future lineage." 

Walk-ins welcome Friday September 27th // Fitting rooms can be reserved in advance by appointment

Call // 612.361.7175 | or | e-mail // hello@thewhiteroommpls.com for details